Search Marketing Strategists

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Career Profile

Search Marketing Strategists

What they do

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Also Called: Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist, Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist

CA Employment Data

*State data provided by O*NET & BLS
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$48,440
Starting Salary (2025)
$94,700
Median Salary (2025)
6.7%
Projected Job Growth
119,070
CA Employment (2025)

Typical Tasks

Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.

A day in the life

What kind of work is this?

Enterprising
Business based Work
Conventional
Organized, Procedural Work
Investigative
Studying, Research based work

What personality traits do you need to succeed?

Analytical Thinking
Attention to Detail
Initiative
Dependability
Adaptability/Flexibility
Achievement/Effort

What key skills are needed for this job?

Complex Problem Solving
Reading Comprehension
Critical Thinking
Judgment and Decision Making
Active Listening
Active Learning

Expected Knowledge

Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Common Activities

Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Analyzing Data or Information
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Updating and Using Relevant Knowledge
Keeping up-to-date technically and applying new knowledge to your job.

Education & Preparation

Some occupations may require additional education, advanced degrees, and years of experience in the field.
Talk to your support team on campus about this career pathway and additional degree information.
Job Zone 4

Considerable Preparation Needed

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.

Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Typical Education Required

Education a new hire may need

  • Bachelor's degree 48%
  • Associate's degree 22%
  • Some college 17%
  • Post-secondary certificate 9%
  • High school diploma 4%
Source: O*NET Education, Training & Experience data

Related Careers

Market Research Analysts and Marketing Specialists
Marketing Managers
Advertising and Promotions Managers

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*Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.